Summary - The Great Trust Offensive

Many prominent American companies have begun to alter their marketing campaigns in order to win back the trust of the consumer. McDonald's has begun to work with PETA in order to gain their support and the relationship is a work-in-progress. They have also revamped their website to provide more information to the consumer. The Ford Motor company is basing their advertising campaign on how well managed they are (because they did not take money from the federal government). Also new to Ford ads are the message that they are pushing (i.e. fuel economy and new technology). American Express has reached out to small businesses which make up a large portion of their clientele and are sponsoring contests where the winner will receive marketing money from the company for free. Only time will tell if these new marketing campaigns will work because you can't win a consumers trust back overnight.