Monday, November 16, 2009

Moto Droid Off To A Good Start. But Is It Good Enough?

Peter Burrow's article, Moto Droid Off To A Good Start. But Is It Good Enough? discusses the sales of the Motorola Droid smartphone. According to the market research firm Flurry, 250,000 Droids were sold in the first week. That number is considerably more than the MyTouch 3G from HTC (60,000) but nowhere near the iPhone 3GS from Apple (1.6 million). The Droid is being billed as the only phone to current sport the new Android 2.0 OS.

The Motorola Droid's main competition is not the iPhone, but rather the fragmentation of the Android market. Apple and AT&T will have no problems keeping current users and attracting new ones to the iPhone because it is the only smartphone from Apple and its users know that there 100,000 apps in the App Store ready to be downloaded and used. Droid users are not sure if they will be able to use all 12,000 apps that are designed to run on Android-based phones. Also, customers may be unclear as to whether they are purchasing the phone from Verizon (the service provider), Google (the phones OS creator), or Motorola (the phones manufacturer). Former Motorola CEO Ed Zander believes that it is that very complexity that may keep people from purchasing the device.

One thing this article showcased was the potential issue of confusion regarding the Motorola Droid. As a future educator, I can apply this article and make an analogy to it. I need to be able to teach with clarity to avoid confusion so that the product (my students' knowledge and education) is not compromised and everybody involved sees the positive results.

1 comment:

  1. X doesn't have your complete thought. If it did...you wouldn't need the last paragraph!! Point your WHOLE IDEA in X...then support it with 1,2,3....and info from the article.

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