Summary - Gary Vaynerchuk's Startup Advice

The article Gary Vaynerchuk's Startup Advice talks about the different necessary components to successfully create a business. Vaynerchuk says to pick something that you love first. Then you need to build your reputation as an expert, deliver content online, and begin to make money by selling advertising, niche products, or services like consulting or speaking. Because of Vaynerchuk's passion and dedication, he turned his family's small liquor store into a wine business that grosses $60 million per year while also becoming a popular speaker and signing a book deal with HarperCollins. Professor Scott Shane from Case Western Reserve University believes that passion goes hand-in-hand with hard work. Another different factor is to choose a favorable industry, such as software instead of restaurants. In the end, Vaynerchuk states that picking the motive of profit over passion can result in utter failure. "People are chasing cash, not happiness," he says. "When you chase money, you're going to lose. You're just going to. Even if you get the money, you're not going to be happy."